AbiliTrek consults with businesses to enhance their accessibility, increase their market base and reduce their chance of litigation.
Nothing Without Us
The disability community has been left behind and out of the conversation for so long. However, accessibility is the key to an equal opportunity. Whatever the scenario may be–and it can be different for everyone–access to many public and private spaces is greatly impeded for people with disabilities. The frustration of repeated discrimination and ableism is tiring and those of us with disabilities would love equal access to experiencing life. However, access is not just beneficial for just people with disabilities. Texting, video chat, curb cuts,
About the Largest Minority
The disability market base is also greatly untapped. According to the 2010 US census, 56.7 million people—19 percent of the population—live with a disability. This is a large minority that should be taken into consideration. Those of us with disabilities are people too and should be treated as such. The average age of our population is also rising and even though disability can affect anyone at any time, once people reach age 65, they are six times as likely to acquire a disability. Baby Boomers are not just aging, they control 70% of all disposable income in the United States creating a call to action for accessibility. The market needs to respond to those with the buying power; an inaccessible market will cause the market will hurt.
With making services more accessible, society would be responding to the market and in doing so, be creating a greater market base. So, why not adapt the non-accessible features to allow any consumer with any ability to utilize any service? This would be a win-win for the growing disability community and the general market as well.
If equality or market value does not persuade you into making your business accessible for people with disabilities, maybe the possibility of litigations will. Lawsuits can be the end to your business. However, lawsuits can be avoided by ensuring equal access to everyone.
History to Ponder
On July 26th, 1990, George H. W. Bush signed the American with Disabilities Act (ADA). This year marked the 28th anniversary of this Civil Rights document. The ADA was passed with the intent of creating an equal opportunity for people with disabilities by protecting their rights and preventing discrimination in all areas of public life.
The Department of Justice (DOJ) recently declared that Title III of the ADA covers not only covers physical locations but websites as well; all goods, services, and activities provided to the public must be accessible to all consumers. Websites are indeed a service and therefore should be accessible. The DOJ has furthered their findings and set the precedent with several cases, specifically the suit against Peapod which requires companies to ensure that their websites and mobile applications are accessible to individuals with disabilities, specifically users with limited manual dexterity.
We are Here for You
AbiliTrek has the competitive advantage of Switch testing. Currently, we are Switch testing for
Contact us if you are ready to improve the inclusivity of your business. We are ready to assist you in making the world more accessible to all.