AbiliTrek Consulting

Established in 2016, AbiliTrek improves accessibility so travelers can trek without boundaries.

 

SERVICES:

  • Inclusive Marketing: AbiliTrek helps a business’s marketing strategies reach an often-overlooked growing customer demographic (commercials, written materials & signage).  
  • Onsite Accessibility: AbiliTrek helps the service and travel industries create a more inclusive, welcoming environment through proven elements of Universal Design.
  • Secret Shopper: AbiliTrek can visit a business’s location, report our findings/experiences to its management. Our evaluation process includes Inclusive Marketing (signage & written materials), Physical Location Accessibility and recommendations for change.
  • IT/Website/App Accessibility: AbiliTrek can make the service and travel industries’ apps and websites more IT Accessible for travelers with disabilities and their families.
  • Speaking and Training: AbiliTrek brings disability awareness to customer service and human resources through inclusive culture workshops. We offer options to our clients from main stage presentations to smaller workshops and more intimate speaking engagements.

 

METHODOLOGY:

  • Provides a unique lens: We have a unique consulting lens based on our life-long accessibility experiences as travelers and customers.
  • Believes accessibility is not “one size fits all”: Accessibility cannot be placed in a stereotypical box; just because one way of doing something is accessible to one person does not mean it is accessible to another.
  • Prioritizes functionality over high costs: AbiliTrek offers advice on low cost, high impact, optimal accessibility solutions that conform to the ADA’s most current regulations.
  • Conducts In-person visits: Based on our personal onsite assessment of a business’s accessible status, we give advice on inclusive changes that make travelers’ treks more pleasurable.

 

WHY:

  • Market: By responding to the need of accessibility, the travel and service industries would be broadening their market base and revenue. 56.7 million people — 19 percent of the population — have a disability.
  • Precedent: The Department of Justice (DOJ) has set the precedent via the suit against Peapod that companies must ensure that websites are accessible to individuals with disabilities.  
  • Law: There are laws that protect the civil rights of people with disabilities like the Communications and Video Accessibility Act (CVAA) and the Americans with Disabilities Act (ADA).